8. Marketing

1. METRICS
What is your startup’s North Star?
How can marketing affect that metric?
Be creative, but use data

2. AUDIENCE
Utilize surveys
Don’t focus on features. Focus on problem.
Start email list on day 1
Be intentional about your branding

3. CHANNELS
Online, digital
Website, social, email, SEO/SEM, PPC
Word of mouth
Guerilla marketing, IRL

4. CONTENT
Blogs
Video
Social media
Podcasts

5. RETARGETING
Pixel tag your websites
Setup at least 7 touch points for prospects
Personalize your ads
Get clever

6. CONVERSION
Double down on what’s working
Try “tripwires”
Don’t spend $ on marketing before PMF
Track everything

7. MARKETING TOOLS
Software
Have a marketing stack
Track what moves the needle, dump the rest