Sales prospecting tool that tries to identify prospects personality types based on social profiles and suggests the best way to communicate based on sales man’s personality!! System will intelligently build a profile on a prospect, analyze best time to contact person based on timestamps of social usage, pull in data from 3rd party sources, look at leadiq..use email Twitter or LinkedIn as starting source for prospect building.. Look at forum posting, time browsing website, time opened email, augment with survey data, leverage every available data points